But the dive was far from just a simple advertising stunt. Rolex engineers spent about ten years and suffered many setbacks to develop a watch design that could function at that extraordinary depth. The trials of the Deep Sea Special were also a central feature in Rolex's advertising campaigns for its Rolex Submariner product line (watches which incidentally have appeared in eleven James Bond movies!).
It's probably fair to say that that those efforts were a key building block of Rolex's elite brand image that has lasted till today... but what's next Rolex? Fancy taking a watch on a mission to the moon?
More details about the Deep Sea Special HERE.