Media Contacts:
For White Label
Space
Takeshi Hakamada
Phone: +81-(0)80-3276-1330
For X PRIZE
Foundation
Eric Desatnik
Phone: 310.741.4892
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FOR IMMEDIATE RELEASE
White Label Space Moves Full Operations to Japan to
Tokyo, Japan (January, 30 2013) - White Label Space, an international team
competing in the $30 million Google Lunar X PRIZE, announced that it will now
be run out of Japan. Previously, the team was operating out of both Japan and the
Netherlands. The team’s pivot to Japan
is designed to maximize its chance of being on the winner’s podium. White Label
Space is the only Google Lunar X PRIZE team currently active in Japan and has a
unique network in that country’s media and space industry. The team will now
focus its efforts on furthering the development of its Japanese moon rover,
benefiting from the advice of its academic partner,
the Space Robotics Laboratory at Tohoku University.
Takeshi Hakamada replaces Steve Allen as team leader. Mr Hakamada was a
co-founder of the team’s Japan branch and has been manager for all White Label
Space operations in Japan.
Former team leader Steve Allen comments “It's been a
fantastic journey and a privilege to work with so many talented space
enthusiasts. Since its establishment, the Japanese branch of the team has gone
from strength to strength and now it’s clear that the future of the team lies
in Japan. I would like to thank all of our friends and supporters who’ve
brought us this far.”
Also stepping down from his role is Dr. Andrew Barton, who was the
team’s Chairman. “With under three years left until the expiry of the prize,
the focus is now shifting to those teams with access to the lunar surface.
Unfortunately, our efforts to develop a lunar lander in Europe were unsuccessful
but flying a rover as piggyback on somebody else’s lander is still a great
chance to win second prize and will make a big difference by inspiring millions
of people”, commented Dr. Barton.
The Japanese branch of the team was established in 2010
with support from Tohoku University’s professor Kazuya Yoshida, an
internationally recognized expert in space robotics and rovers. In 2011, the
branch announced its plans to the Japanese public with a press conference in
Tokyo that attracted extensive coverage in the national media. Throughout 2012,
the team continued its promotion work in Japan, running a series of successful
educational and public outreach events including ‘The Rover Challenge’, a traveling
hands-on learning opportunity for school children.
ABOUT WHITE LABEL
SPACE
White
Label Space is one of 23 teams around the world competing for the Google Lunar X PRIZE, the largest incentivized competition offered to
date. White Label Space officially joined the Google Lunar X PRIZE in May 2009.
The team’s name originates from the concept of a “White Label” product, which
is a generic brand developed by one company and then sold to another brand.
White Label Space sees the Google Lunar X PRIZE as the beginning of the next
wave of space exploration where the common person can be engaged as a
contributor and not just a spectator. White Label Space was initially founded
the team in 2008 by a group that included former employees of the European
Space Agency. Visit www.whitelabelspace.com for more information.
ABOUT GOOGLE LUNAR
X PRIZE
The $30 million Google
Lunar X PRIZE is a global competition to challenge and inspire engineers and
entrepreneurs from around the world to develop low-cost methods of robotic
space exploration. To win the Google Lunar X PRIZE, a privately-funded team
must successfully place a robot on the Moon’s surface that explores at least
500 meters and transmits high definition video and images back to Earth. The
first team to do so will claim a $20 million Grand Prize, while the second team
will earn a $5 million Prize. Teams are also eligible to win a $1 million award
for stimulating diversity in the field of space exploration and as much as $4
million in bonus prizes for accomplishing additional technical tasks such as
moving ten times as far, surviving the frigid lunar night, or visiting the site
of a previous lunar mission. For more
information, go to www.googlelunarxprize.org.
ABOUT X PRIZE FOUNDATION
Founded in 1995, the X
PRIZE Foundation, a 501(c)(3) nonprofit, is the leading organization solving
the world’s Grand Challenges by creating and managing large-scale, high-profile,
incentivized prize competitions that stimulate investment in research and
development worth far more than the prize itself. The organization
motivates and inspires brilliant innovators from all disciplines to leverage
their intellectual and financial capital for the benefit of humanity. The
X PRIZE Foundation conducts competitions in five Prize Groups: Education;
Exploration; Energy & Environment; Global Development; and Life
Sciences. Active prizes include the $30 million Google Lunar X PRIZE, the
$10 million Archon Genomics X PRIZE presented by Express Scripts, the $10
million Qualcomm Tricorder X PRIZE, and the $2.25 million Nokia Sensing X
CHALLENGE. For more information, go to www.xprize.org.
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