Feb 19, 2010

Jessica van den Doel

Jessica van den Doel is Creative Director of White Label Space team and aims to maximize the marketing opportunities for sponsors by unleashing the full potential the White Label Space Google Lunar X PRIZE (GLXP) mission. In this video, Jessica shares her thoughts about working in the White Label Space team.

As Creative Director she is leading the team's creative efforts to attract sponsors, as well as assisting with the marketing of the team's no-name brand, White Label Space.

After White Label Space finds its Jessica will analyze their communications strategies and develop creative approaches that make optimal use of the mission. She will stimulate and consolidate the creative efforts of the integrated team that includes White Label Space members and customer representatives, putting together a clear and coherent branding approach that presents a common theme across all aspects of the mission, while ensuring that the branding fits the requirements and desired image of the various sponsors.

Feb 16, 2010

Visit to the Tohoku University Rover Lab

During my recent trip to Japan, I got the chance to drop by Professor Yoshida's Rover Laboratory at Tohoku University, where I recorded these video clips.

Tohoku University is located in the city of Sendai, about 2 hours by bullet train north of Toyko.

Feb 13, 2010


White Label Space members will be present at the following upcoming events;

In 2011:
  • July 11-12, GLXP Team Summit, MountainView, California, USA.
  • September 30 - October 2, European Mars Convention 11, New Chatel, Switzerland
For more information please contact events@whitelabelspace.com.


Feb 6, 2010

How Many Super Bowl Ads would a Moon Mission Cost?

With the Super Bowl coming up tomorrow White Label Space did a quick check on the price that advertisers are paying this year for a 30 second timeslot during one of the most watched sporting events in the world. According to the CBS news piece embedded below, the answer is $3 million. (Note also the interesting discussion about trademark ownership at the end of the news piece.)

Wow! It costs $1 million per 10 seconds of superbowl air time.

Now, our team's cost engineers have predicted that our Google Lunar X PRIZE mission will cost around $50 million. That's equal to 500 seconds (8.3 minutes) of Super Bowl ad time, or about 17 standard length ads.

Of course, just like the Super Bowl and other high profile international competitions, our Mooncasts will clearly show the logos of our sponsors on our Rover and Lander as they go about their business on the field of play.

May the best team win!