Apr 21, 2023

The Business Plan for White Label Space

I wrote this business plan for White Label Space in October 2008. 

My intent was to capture for the first time, in clear written form, our team's approach to rasing money and competing in the Google Lunar XPRIZE.

I wrote this business plan after many months of team meetings, the first of which was on the 16th of March 2008.

Steve Allen joined our little group just a few weeks later, on the 13th of April 2008. He immediately saw the potential of the team and preciently captured some photos at that meeting, including these which he published in this early blog post:  Pictures from the GLXP kick off meeting

Somewhat later, after lots of brainstorming, Steve was the one who coined the team name "White Label Space", which was the ideal way to communicate the essence of our ideas and thus became the name on this business plan.

It is humbling to think how our early efforts back then led, through a long and unexpected path, to ispace and their Hakuto-R lander now orbiting the Moon, about to attempt what will hopefully become the first commerical lunar landing.