Jun 4, 2010

Greatest Space Ads - Coke and Mentos Rocket Propulsion

Coke and Mentos have teamed up to produce this video showing a bunch of rocket scientists using their respective products as propellants for a human-carrying vehicle. Although the specific impulse is not as high as other more common rocket propellants this approach certainly gives impressive visuals! There is also a nice shot of the scientists looking up at the Moon at the end of the video.

Marketers are increasingly looking to these kinds of viral video ads as a cheap alternative to traditional media. Video sharing sites like YouTube make it possible to reach a very large audience at no cost beyond the production of the video itself.

At White Label Space we have also been looking at how we can use the new media approaches to fund our activities for the Google Lunar X PRIZE. We aim to provide our sponsors with unique advertising opportunities that convey fresh and exciting messages at a competitive price.

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