Nov 27, 2009

Emxys - New Partner for Electronic Systems

FOR IMMEDIATE RELEASE - 27, November 2009
Spanish Electronics Systems Firm Emxys Partners with White Label Space Team in $30 Million Google Lunar X PRIZE
Noordwijk – The Netherlands, White Label Space has announced its newest Partner, Emxys.
Emxys is a Spanish Aerospace company specialized in the design and manufacturing of embedded instrumentation, data acquisition and control embedded electronic systems. Emxys will contribute to White Label Space’s no-name space mission to land on the Moon, which will provide massive media exposure and sponsorship opportunities for the world’s biggest brands.
White Label Space is one of twenty one teams around the world competing in the Google Lunar X PRIZE, a competition for privately-funded teams to send a robotic mission to surface of the Moon and transmit a data package including photos and HD videos back to Earth.
Following on from its strong and innovative role in the low-cost space missions, YES and YES-2, Emxys will develop a number of key sub-systems and components for the White Label Space GLXP mission.
Francisco J. Garcia-de-Quiros, the Research & Development manager at Emxys, commented "Emxys has identified a strong potential of cooperation with the White Label Space team, which is conducting research targeted to the development of lunar landing technology. The Google X PRIZE is not just a single goal but is also an interesting tool to get funding for related technology developments, particularly those which would valuable assets to support future ESA missions to the surface of Moon, Mars or other planetary bodies."
"Through participating in the GLXP, Emxys aims to face a new stage. In this next phase the company intends to design and promote its own scientific missions. The main goal is to be able to offer a set of mission level services targeted to helping customers from scientific and industry research markets to cover the gap existing from ground technology to Space."
Under the Partnership Agreement, Emxys will also provide hardware and software in support of exciting field test campaigns in 2010 for testing of prototype technologies and systems that will be use on White Label Space's Moon mission.
Emxys is the seventh Partner to join the White Label Space team. The six existing Partners are:
  • AOES Group BV, an international engineering services and consultancy based in the Netherlands with over 100 employees. AOES staff are undertaking work packages for the White Label Space team, providing specialist support for design and analysis tasks related to the structures, thermal and propulsion subsystems of the Lander and Rover.
  • The Swiss Propulsion Laboratory (SPL) which is developing a low-cost engine for the landing stage of the White Label Space mission. SPL has long experience developing cheap and reliable rocket propulsion systems for numerous customers. SPL has a rocket motor test bench located on the same site as its workshop and engineering design offices, enabling rapid and extensive testing of its engine designs.
  • The Space Robotics Lab at Tohoku University in Japan which is working with White Label Space to design a Moon rover for the mission. The lab is led by Professor Kazuya Yoshida and has contributed to numerous Japanese space missions including the Hayabusa asteroid sample return mission.
  • is White Label Space's partner for orbital design and mission analysis. provides quality, easy-to-use intelligent software tools that allow its customers to solve complex spaceflight problems such as satellite trajectory optimization in short time on everyday desktop PCs. Clients include many of the top space companies and agencies across Europe, the USA and Asia.
  • Lunar Numbat is a team of Australians and New Zealanders who are using their skills and Open Source technologies to develop new software and electronic hardware in support of the White Label Space mission.
  • Wroclaw University of Technology's Institute of Telecommunications, Teleinformatics and Acoustics which has extensive experience developing aerospace communications equipment including the Amateur Radio for the ISS (ARISS) antenna which is now flying on the European Columbus Module of the International Space Station.
About Emxys
Emxys is a designer and manufacturer of instrumentation and control embedded electronic systems for science and industry markets. Besides being very active in the space sector, Emxys also has a strong track record in other cutting edge scientific fields including biomedical engineering, photonics, high energy physics, telecommunications. Emxys is pronounced as “m-sys” []
About White Label Space
White Label Space joined the Google Lunar X PRIZE in May 2009 and is comprised of people from many nationalities, including England, Netherlands, Australia, United States, France, Japan, Brazil, Italy, Germany, Norway and Portugal. The team’s name originates from the concept of a “White Label” product which is a generic brand, developed by one company and then sold to another brand. White Label Space sees the Google Lunar X PRIZE as the beginning of the next wave of space exploration where the common person can become a contributor and not just a spectator. []
About the Google Lunar X PRIZE
The Google Lunar X PRIZE is an international competition organized by the X PRIZE Foundation which previously ran the Ansari X PRIZE for suborbital space vehicles. The Google Lunar X PRZIE calls for privately-funded teams to compete in successfully launching, landing, and then traveling across the surface of the moon while sending back to Earth specified photo and other data. The PRIZE will award US$20 million to the first team to land a robot on the moon that successfully travels more than 500 meters and transmits back high definition images and video. There is a $5 million second prize, as well as $5 million in bonus prizes for challenges such as traveling long distances, photographic images of man-made objects on the Moon, detecting water ice or surviving a lunar night. The $20 million first-place prize is available until December 31, 2012, and then it drops in value to $15 million until December 31, 2014. []

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