Apr 1, 2010

Greatest Space Ads - ArcelorMittal Boldness Changes Everything

This 2007 advertising campaign by the world's biggest steel manufacturer, ArcelorMittal, used the theme of lunar exploration to convey a powerful brand message. The ad shown below consists of two images, one with a man observing the Moon from Earth, and another with an astronaut observing the Earth from the Moon.

The advertising campaign's central theme was "boldness", which like the company's main product steel, has the capability to change everything. The advertising agency behind the campaign was TBWA.

Similar brand assocations are available for our mission in the Google Lunar X PRIZE.

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