May 9, 2011

Greatest Space Ads - Renault Staff Prepared for Mars

In 2010 Chevrolet's ad compared its newest model to the golden time of American rocket science. In 2011, on the other side of the Atlantic, Renault is training its scientists for Mars!!

Although the video is in French, below is very good description of the add provided by the website EnjoySpace;

"The French car manufacturer Renault has already used the space exploration theme by showing its Megane on the Moon, not to mention a Clio that attempted to blast off like a space shuttle. This time, it promotes the merits of its special offers for March by showing that its employees have undergone training for Mars (a play on words as the word for the planet and the month are the same in French!). In the advertisement ... you will notice the numerous allusions to well-established stereotypes from the space industry and, more particularly, the training with a centrifuge, a pool for spacewalks and a simulator. Worthy of note towards the thirtieth second of this commercial is the clear allusion to the great classic “The Right Stuff” with the men and women from Renault walking towards the camera against a white background just like the astronauts from Mercury in the 1983 film. Then, in the next shot, don’t miss the Renault building obviously inspired by NASA’s symbolic VAB at the Kennedy Center in Florida!"


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