Jun 13, 2011

Budget Comparison: Global Brands vs Space Agencies

Can advertising by global brands finance ambitious space exploration missions like our Google Lunar X PRIZE mission?

This chart compares the budgets of various space agencies with advertising budgets of global brands.

The global brands shown in the chart were selected from industries with the strongest opportunities for brand linkage advertising on our GLXP mission, namely: Automotive, Electronics Technology, Telecommunications, News & Entertainment and Finance.

Any of the companies listed in the chart could finance our complete mission with less than 10% of their annual advertising expenditure. More likely, our mission will be sponsored by a number of different brands, and development costs will be spread over a number of years.


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