Oct 27, 2011

Greatest Space Ads - China's Lenovo Stakes Claim in Commercial Space

Chinese electronics giant Lenovo has entered the commercial space race with a space-linked advertising campaign. Lenovo is supporting the YouTube Space Lab, a competition for teenagers to design experiments to be conducted in space.

Two winners of the competition will attend astronaut training in Russia and have their experiments performed aboard the International Space Station, and streamed to Earth. YouTube also joins the party by streaming the experiment down to Earth.

This is a keen marketing move by Lenovo, linking its brand the to dreams of today's youth while placing itself in the high-tech frontier of spaceflight. It should come as no surprise that Lenovo is interested in space since the Chinese Academy of Sciences (CAS) is a major shareholder. The chief scientist of China's lunar exploration program, Ouyang Ziyuan, is in fact an academician at CAS (see here).

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