Paint Your Ad Message on the Moon with Shadows

This video by MoonPublicity.com shows a concept for displaying advertising messages on the Moon's surface with the imprints created by a rover with special wheels using the patented Shadow Shaping Technology.



The MoonPublicity.com business model is best summarised by this paragraph on one of the pages of their website:

"Let’s suppose it would cost a billion dollars to create and send a fleet of Shadow Shaping robots to the moon, the project would pay for itself in less than 3 years after completion. Over the next 50 years it would generate 18 billion dollars worth of advertising. And since there is no atmosphere on the Moon, the image could last for thousands of years."

I'm not sure how they will deal with all the craters, not to mention the lunar conservationists!

See also the interesting comments on the Gizmodo article about this project.

Apollo 11 - 40 years ago today - man's first step on the Moon

Today it was 40 years ago that Neil Armstrong became the first human to walk on the Moon. This event changed not only the face of history but also what man believed was possible to achieve.

In honour of this day here's a video of the actual event.

Apollo 11 Lander Photograph from Lunar Orbit

A lonely shadow cast across the barren surface of the Moon is evidence of humanity's greatest space adventure. This photo taken by NASA's Lunar Reconnaissance Orbiter (LRO) (currently orbiting the Moon) shows the Apollo 11 landing site, "Tranquility Base".


The Apollo 11 lander descent stage is the bright spot with angular features at the left end of the elongated shadow. This man-made creation was left on the Moon when Neil Armstrong and Buzz Aldrin departed in the Apollo 11 ascent stage on the 21st of July 1969 after spending 21.6 hours on the surface.

The large crater to the right of the lander is also clearly identifiable in an image taken on the Moon's surface by Armstrong (below).


More images including other the Apollo landing sites are available at NASA's LRO Page.

Study Predicts $1.5 Billion Market for Commercial Lunar Services over Next Decade

PRESS RELEASE: Thursday, July 16, 2009
Source: X Prize Foundation

Playa Vista, CA (July 16, 2009) – A study performed by the Futron Corporation, an aerospace consultancy based in Bethesda, MD, predicts that companies such as those competing for the Google Lunar X PRIZE will be able to address a market in excess of $1 billion over the course of the next decade. The results of the study resonate with the expectations of the X PRIZE Foundation, which conducts the $30 million competition that challenges space professionals and engineers from across the globe to build and launch privately funded spacecraft capable of exploring the lunar surface. The market projection demonstrates the breadth of commercial opportunities that companies are likely to pursue either during or after the conclusion of their Google Lunar X PRIZE missions.

The study, which involved a detailed examination of the 19 teams already registered in the competition, as well as a robust analysis of potential lines of business, identified six key market areas: hardware sales to the worldwide government sector, services provided to the government sector, products provided to the commercial sector, entertainment, sponsorship, and technology sales and licensing. Taken together, the study projects the value of these markets to be between $1 - $1.56 billion within the next decade. Additionally, some Google Lunar X PRIZE competitors have set their sights on additional market sectors that fell outside of the scope of the Futron report, which could result in an even higher total market size.

The breadth and the size of these projected markets are attributes of a new era of lunar exploration quite different from the Apollo era. “The glories of the first Moon race were accomplished with only two real developers and two real customers—the national space programs of the United States and of the Soviet Union,” said William Pomerantz, Senior Director of Space Prizes at the X PRIZE Foundation. “Now, we’re entering a new paradigm – Moon 2.0 – that features an enormous variety of innovators each trying to serve a wide range of customers. National space programs such as NASA’s will certainly benefit, but so will academia, the general public, and the economies of those nations where teams step up to meet the challenges of lunar exploration. That breadth of impact will make Moon 2.0 much more sustainable and longer lasting than the first era of lunar exploration”

"We examined a wide range of markets that teams could address, both those that exist today and those that could be enabled by low-cost commercial lunar exploration," said Jeff Foust, a senior analyst with the Futron Corporation. "If one or more teams are able to win this prize competition, they will be able to serve markets potentially far larger than the prize purse."

For more information about the Google Lunar X PRIZE and the teams currently registered in the competition, please visit http://www.googlelunarxprize.org. High resolution photographs, video and other team materials are available upon request.

ABOUT THE GOOGLE LUNAR X PRIZE
The $30 million Google Lunar X PRIZE is an unprecedented international competition that challenges and inspires engineers and entrepreneurs from around the world to develop low-cost methods of robotic space exploration. The $30 million prize purse is segmented into a $20 million Grand Prize, a $5 million Second Prize and $5 million in bonus prizes. To win the Grand Prize, a team must successfully soft land a privately funded spacecraft on the Moon, rove on the lunar surface for a minimum of 500 meters, and transmit a specific set of video, images and data back to the Earth. The Grand Prize is $20 million until December 31st 2012; thereafter it will drop to $15 million until December 31st 2014 at which point the competition will be terminated unless extended by Google and the X PRIZE Foundation. For more information about the Google Lunar X PRIZE, please visit www.googlelunarxprize.org.

ABOUT THE X PRIZE FOUNDATION
The X PRIZE Foundation is an educational nonprofit prize institute whose mission is to create radical breakthroughs for the benefit of humanity. In 2004, the Foundation captured the world’s attention when the Burt Rutan-led team, backed by Microsoft co-founder Paul Allen, built and flew the world’s first private spaceship to win the $10 million Ansari X PRIZE for suborbital spaceflight. The Foundation has since launched the $10 million Archon X PRIZE for Genomics, the $30 million Google Lunar X PRIZE and the $10 million Progressive Insurance Automotive X PRIZE. The Foundation, with the support of its partner, BT Global Services, is creating prizes in Space and Ocean Exploration, Life Sciences, Energy and Environment, Education and Global Development. The Foundation is widely recognized as a leader in fostering innovation through competition. For more information, please visit www.xprize.org.

Steve Allen

Steve Allen is the Team Leader of White Label Space.

Steve brings his strong knowledge of the media industry to the White Label Space effort, helping the team to communicate its vision and progress to future sponsors & investors. He is an avid space technology enthusiast that also has an in depth knowledge of new media, social media, PR & outreach. His professional background is in project management, media distribution & asset management.

Currently Steve is a director at Clearer Partners Ltd, a specialised media startup, creating products and helping companies develop and deliver technologies and strategies by providing hands-on rapid prototyping and bespoke development.

Formerly Steve worked for the BBC, leading the Labs group of the BBC's Digital Media Initiative (DMI) change program, researching ways to give the British license fee payers better value for money & unlock the potential that the massive BBC archive holds.

Prior to the BBC Steve was a Director of Joost Technologies, an Internet start up that was the first company to bring true high quality video via secure P2P & was also the first company to partner with many of the major global content providers. Joost later refocused on lowering the barrier of entry to the platform and becoming an end-to-end white label video distribution service provider. Steve's responsibilities at Joost were to manage Transcoding & Archiving operations, Video R&D, Business Support & End User Support teams.

Valve Controllers, Data Compression and Altimeters

Our open source partner Lunar Numbat is dedicated to developing low-cost solutions for mission-critical systems in our GLXP mission. Here are three specific projects they are currently investigating:

Valve Controller

A key component in a lunar lander is the valve that controls the throttle setting of the engine used for the descent to the lunar surface. Lunar Numbat has started developing a design for an Arduino board to communicate with the electric motor and the valve position sensor.

Lunar Numbat plans to test its new valve controller design on AUSROC 2.5, a sounding rocket currently being developed by the Australian Space Research Institute (ASRI). The valve, gear assembly and electric motor are shown in the picture.

The Arduino board will run embedded C++ software and use a modular event driven protocol called Aiko. Aiko embodies the embedded controller and device side of a modular framework and generic event-driven communications protocol. There will also be a host-side design and implementation of that protocol. The valve controller will interface with the rest of the control system via a CAN bus.

Video Compression

Lunar Numbat is working on an idea to use JPEG2000 for rapid on-the-fly video compression. JPEG2000 offers certain advantages compared to other data formats in that it makes it possible to compress the data stream by dropping layers. Lunar Numbat envisions an approach based on concurrent data prioritization, optimized be a 'task based' approach.

Already Lunar Numbat has found in experiments have shown that a 3MB image can have its sized reduced by a factor of four in just half a second. In the near future Lunar Numbat will post an example of the video compression to the internet.

Radar Altimeter

The Chandryaan-1 Moon Impact Probe (MIP) inspired Lunar Numbat to look into developing a simple radar altimeter based on commercial technologies. The MIP featured a Frequency Modulated Continuous Wave radar altimeter capable of measuring the altitudes up to about 5km above the lunar surface.

Lunar Numbat aims to use software defined radio technology to implement its solution and hopes to test the altimeter on a cheap flying vehicle such as a balloon or remote control aircraft.

About Lunar Numbat

Lunar Numbat is a distributed organization based in Australa and New Zealand, which was created to develop open source hardware and software solutions for the White Label Space GLXP team. A number of Lunar Numbat members are also members of the Melbourne-based Connected Community HackerSpace, another more general open source group, which allows Lunar Numbat to build upon experience from hardware and software developed for non-space applications.

Relax to a lunar flyover

Hard day at work?

Turn on some classical music, sit back and watch this amazing footage from NASA's Lunar Reconnaissance Orbiter.

NASA's Vision for Human Space Exploration

This excellent promotional video by NASA is a captivating and clear explanation of its vision for human space exploration in the coming decades, a vision embodied by the Constellation Program. The first phase of the program starts with utilization of the International Space Station in Earth orbit. That is followed by long duration missions to the Moon's surface then eventually human exploration of Mars.

The video does mention the troubled Ares-1 launch vehicle but it does explain the role of the Orion spacecraft which will carry four astronauts after the Space Shuttle is retired. The video also shows the critical role that education plays in promoting and developing future space activities.

Space News Article

The above image is an extract. The full page can be downloaded here.

***

Preliminary Landing Site Considerations

The International Atlas for Lunar Exploration by Phil Stooke (also available on our website’s Amazon.com carousel widget) shows the landing sites proposed by the Euromoon 2000 team. These are located at peaks of eternal light near the Moon’s south pole. In the Atlas Stooke also suggests other nearby landing sites with rover routes into the permanently shadowed zones.

We are considering targeting our Google Lunar X PRIZE mission for landing at or near one of those sites since they offer great potential for winning the Water Bonus Prize. Finding a useful deposit of water ice on the Moon would revolutionize space exploration by making a permanently manned lunar base more likely, and we would like to offer our sponsors the chance to be part of such a discovery. Talking about our sponsors, we would also like to offer them exciting video and photography. The Moon’s south pole region is a prime location thanks to its rugged landscape and dramatic shadowing.

There are also interesting scientific benefits of landing in this region including the opportunity of inspecting samples of the South Pole-Aitken impact basin in the ejecta of more recent smaller craters. We intend to reserve a certain amount of mass on our Google Lunar X PRIZE for such customer payloads.

However, landing at a peak of eternal light is quite difficult. Firstly, the polar areas of the moon are typical highland regions which have rough terrain, putting more demands on hazard avoidance and the stability and of the landing craft at touchdown. A mare region would be less demanding in that respect.

An even greater difficulty is the need for a precision landing capability. Missing the landing target at a peak of eternal light by even a few hundred meters could leave the craft in a shadowed area where solar panels cannot generate power, or in a 'communications shadow' where line of sight radio transmissions cannot reach the Earth, leaving relay by a lunar orbiting satellite as the only option for communications.

No robotically guided craft has ever soft-landed on the Moon with the required level of precision to ensure permanent sun illumination at a peak of eternal light, and there are complicated navigation challenges that still need to be solved before that technology becomes available. Remember, there is no satellite navigation system at the Moon with which the lander can determine its position, nor are there any road signs or beacons pointing out the runway!

Considering that landing anywhere on the Moon is already a difficult challenge, we are now focusing our efforts on defining a baseline mission with a landing in a mare region. Mare regions are much flatter than highland ones and this simplifies the landing system design. However, much of the mission architecture and the subsystem designs for a mare landing could also be used for a mission targeting more difficult locations so we will keep open the option to upgrade our Google Lunar X PRIZE mission in the future.

Eventually we will make our landing site selection based upon our assessment of the technical risks, considering also the needs of our potential sponsors and the level of interest in the scientific community for the respective options.

What is White Label Space

We have been preparing a Google Lunar X PRIZE (GLXP) team since March of 2008. At first we didn't have a team name or even a vision for how we would approach the GLXP. At that time, we were united only by the common belief that the time had come for privately-funded space missions to the Moon and further destinations.

As we started work on our business plan, we realized that the GLXP is all about reaching out and engaging the general public so one of the first things we did was establish this White Label Space blog. Through this blog we have explored some of the commercial aspects of the GLXP including space advertising, our brand image, interesting news about space that impresses the everyday person (outside the space industry), recognition of our early partners, and even some speculation about how Star Trek would win the GLXP!

In parallel to the early blogging, we formed an engineering team to start developing the early concepts for our GLXP mission. So far we have progressed quite far in our preliminary design but we still have to do an enormous amount of work before we can see our GLXP mission blasting off towards the Moon.

In the coming weeks and months we will gradually introduce our team members and more details of our technical plans. Of course, we will have to keep some of the technical aspects confidential - this is a race after all!

From this blog post, the most important thing you should take away with you is the meaning of our team name. Our team leader Steve Allen, invented the "White Label Space" name during a brainstorming session on the 22'th of June 2008.

A "White Label Product" is a brandless (or generic) product provided ready for branding by another company. Some well known examples of white label products are supermarket goods, records, websites and electronics. Companies with a strong brand image use white label products in order to save the costs and risks of developing new products. In a similar way, White Label Space is a brandless Moon 2.0 space technology start-up, with the "product" being a complete space mission ready to win the GLXP.

Although the cost of access to space is decreasing, space missions are still very expensive and the most simple GLXP mission will have a cost in the many tens of millions of dollars. Our team of dedicated and passionate space engineers, together with our strong technical partners, will bridge the funding gap by developing the necessary technologies and designs in-house, and using the internet to promote our progress and test results.

When we are ready, we will sell our white label space mission to one or more of the biggest brands in the world, who will replace our White Label Space brand with their own brand/s, and together we will take part in humanity's next great step to a sustainable presence on Moon.

White Label Space Joins Google Lunar X PRIZE

Team White Label Space was formed back in early 2008 by a group of experienced space professionals inspired by the challenge of the Google Lunar X PRIZE. With a strong background in space engineering and knowledge of the costs involved, the group realized that there were numerous global companies that could finance its Google Lunar X PRIZE mission with less than 10% of their yearly advertising expenditure.
Like the early Apollo missions, the winning Google Lunar X PRIZE mission will reach billions of people. By reaching this audience, White Label Space will offer an unprecedented advertising opportunity and will create strong and enduring brand associations for international companies operating in industries such as technology, automotive, telecommunications, transportation and finance.
From its Global Headquarters in the Netherlands, White Label Space will continue to build strong partnerships with companies and organisations around the world, particularly those that are interested in stepping into the space market or expanding their existing market share. Making maximum use of web technologies, White Label Space will provide an integrated promotional platform that showcases the partners' capabilities and products. By cooperating in the development of the White Label Space Google Lunar X PRIZE mission, the partners will also develop new technologies and products that can be reused in future space missions.
By extensively using social media to engage the public at large, White Label Space will reach beyond the space-enthusiast community and inspire people from all walks of life to join its exiting journey of discovery and adventure.
Team Composition
The team is comprised of people from many nationalities, including England, Netherlands, Australia, United States, France, Japan, Brazil, Italy, Germany, Norway and Portugal. Another 40 or so collaborators and advisers support the core team
The founding members of Google Lunar X PRIZE Team White Label Space include members of the Lunar Explorers Society (LUNEX) and participants in the Euromoon 2000 project, a European Space Agency (ESA) plan for a lunar surface exploration.
LUNEX is an international space advocacy organization that aims to promote the exploration of the Moon for the benefit of humanity. LUNEX members believe that the Moon is the next and most important step in the human exploration of the solar system and are dedicated to help achieve this goal through furthering international cooperation, outreach activities and general enlightening of the public. In pursuing this aim LUNEX hopes to bring the benefits of the Moon to all people on Earth through a sustainable exploration process.
Euromoon 2000 was an initiative of the European Space Agency (ESA) in the 1990s that aimed to land a robotic craft on the rim of the Shackleton Crater at the Moon's south pole in the year 2000. The efforts to develop the Euromoon 2000 mission plan were led by the Dutch Astronaut Wubbo Ockels, who assembled a team of over 25 engineers and scientists from ESA and industry to make a preliminary mission assessment study, building upon some related studies that took place in the preceding years. ESA was not able to find the budget for the mission but the efforts and progress made at that time are relevant to any European team wishing to compete in the Google Lunar X PRIZE.
Approach
The White Label Space team's goal is to appeal to investors by assembling a strong international technical team capable of winning the Google Lunar X PRIZE. White Label Space sees the creation of strong partnerships as a key element of this vision. Partners will benefit by showcasing their technology, products and capabilities on the international stage. To build an effective team, White Label Space will focus on interoperability and will develop interchangeable and modular designs that will lead to new interface standards for low cost space missions. This open and collaborative approach is analogous to what the internet revolution has done for business and the shift away from closed proprietary standards to open ones, where anybody can contribute and benefit.
White Label Space recognizes the enormous possibilities of the internet to share knowledge and organize information, to realize international collaborative projects more ambitious than ever attempted before. White Label Space intends to use the latest such internet technologies and will continue to update and modernise its internet infrastructure, looking to emerging internet technologies such as cloud computing for use with distributed project collaboration.
Partners
White Label Space has a strong network of partners around the world that are helping to develop technologies and equipment for its Google Lunar X PRIZE mission.
See the full list of Partners HERE.
White Label Space is continually looking to form new partnerships with capable partners from all over the world and discussions are currently under way with three other potential partners.
White Label Space sees this as the beginning of an adventure that has far reaching consequences for all of humanity. For us the GLXP is the starting point of the next wave of space exploration where the common person can become a contributor and not just a spectator.

Ikegami Camera Shows Full Earth from Moon

This video shows what the surface of the Moon looks like in HD. The footage was taken by a special HD camera developed by Ikegami currently orbiting the Moon onboard the Japan's Kaguya spacecraft (also called SELENE). The camera design is a customised version of the HDL-40, modified by Ikegami to withstand the high radiation, vibration and thermal environment of space.

AGI Makes North Korea Space Launch a Reality

This video courtsey of Analytical Graphics Inc. shows what North Korea's recent satellite launch attempt might have looked like.

Officials from the US and South Korean governments announced that the Kwangmyŏngsŏng-2 satellite failed to reach orbit, and this was later validated by an official statement by the Russian Space Control who could not detect the clamined satellite in orbit. Russia however does intend to help North Korea launch future satellites according to this ITAR-TASS aritcle.

Well, too bad for North Korea, but in any case, thanks to Analytical Graphics, we have this great ring-side seat view of what the action would have looked like!


Note the first stage falling in the waters before Japan's land territories, and the second stage falling in the ocean long after passing Japanese territory. According to the wikipedia article the first stage impact point was within Japan's exclusive economic zone but outside its territorial waters.

It's a pity that in this verison we don't see one of those US missiles coming up to intercept it ;-)

The claimed North Korean satellite is absent from the United Nations Online Index of Objected Launched into Outer Space however North Korea did complete its accession to the Convention on the Registration of Objects Launched into Outer Space.

Asia Times Article - April 2009

The above image is an extract. The full article can be downloaded here.

***

Control Your Car by iPod

Some of the latest tinkerings by Jon Oxer, a member of our parter Lunar Numbat...



It's all about synthesis of technologies. It's not hard to imagine how similar ideas can be applied to our Google Lunar X-PRIZE mission.

Why NASA's Budget Can't be Reduced

When 10,000 jobs are at stake, lawmakers start to listen. As reported in this article in Parabolic Arc, the big 5 space primes in America have ganged together to point out that NASA needs to accelerate its development of the next generation of space exploration vehicles, otherwise a lot of skilled labor will be forced to find work in other industries.

It is nice to see the specific reference to the Altair lunar lander in the plans that industry wants to start working on. Interestingly however, they don't refer to the Ares-1 launch vehicle which has recently suffered a 6 month delay.

Ares 1-X Test Flight Video

This great computer graphics vidieo shows the upcoming flight of NASA's Ares 1-X experimental flight demonstrating the feasibility of the Ares 1 launch vehicle, which NASA is developing as a replacement for the Space Shuttle to transport astronauts into space.

The 1X flight will include a simulated upper stage to measure the relevant parameters of the rocket's flight. In the video we see the burn of the first stage, the separation, and the recovery of the first stage. Included is a nice sequence of the staged parachute opening, which is done to ensure a more gradual decelaration of the empty stage as it returns to earth.

The single solid rocket booster on the first stage of the Ares 1 is a stretched version of the human-rated solid rocket motors that are currently used to power the lift-off of the Space Shuttle. In the case of the Shuttle, these boosters are designed to be recovered from their ocean landing site and re-used in later flights. NASA is also interested in using the same approach for Ares 1.

Australian Partner Lunar Numbat Joins White Label Space

White Label Space is proud to announce its newest partnership with the Australian/New Zealand group called Lunar Numbat. The Lunar Numbat group will use their skills and Open Source technologies to help us develop novel hardware and software solutions for our Google Lunar X PRIZE (GLXP) mission.

The Numbat is a small and cute marsupial animal native to Western Australia. The Numbat was formerly classified as endagered and had a total population less than 1000 in the 1970's. Today however, its population has increase somewhat and it is classified as 'vulnerable'.

While working with us on GLXP, the Lunar Numbat group also hopes to bring about innovations in space science using open source technologies, to collaborate with other space science entities, to educate as to the benefits that space science provides all people and advocate the formation of an Australian Space Agency. Perhaps the recovery from near-extinction of the Numbat can set a good example for the recovery of the Australian space industry, which is currently in a state of neglect by the Australian government.

In the coming months our White Label Space core engineering team will work together with the Lunar Numbat group to determine which parts or subsystems of our space mission they will develop.

White Label Space looks forward to forming partnerships with other like-minded organisations around world who have the right stuff to undertake ambitious space exploration and to inspire today's generation that wasn't even alive when humans last walked on the Moon.

Euromoon 2000

Euromoon 2000 was an initiative of the European Space Agency (ESA) in the 1990s aiming to land a robotic craft at the Aitken Basin near the Moon's south pole in the year 2000. The budget for the mission was never found but the efforts made at that time are certainly relevant to European team wishing to compete in the Google Lunar X PRIZE (GLXP).

The mission was envisioned as true partnership between space agency and industry where they both shared the initial costs and any potential financial returns. It also invited additional sponsorship from the European Union, the commercial sphere and the general public. The estimated cost was one ECU per European citizen, which at that time would have equated to around 250 million Euros.

The mission comprised two spacecraft, a lunar Orbiter and a lunar Lander, which were both launched on an Ariane 4 (the no longer operating predescesor to the Ariane 5). After a two-month phase orbiting the Moon and collecting topographical and geographical data, the Lander would separate from the Orbiter and land at a peak of eternal light. Once on the surface, scientific instruments would be used to search for frozen volatiles such as water. The Lander would also carry multiple robotic payloads for a exploration competition called the 'Millennium Challenge', which would have involved a robotic race to the Moon's South Pole.

The efforts to develop the Euromoon 2000 mission plan were led by the Dutch Astronaut Wubbo Ockels, who assembled a team of over 25 engineers and scientists from ESA and industry to make a preliminary mission assessment study, building upon some related studies that took place in the preceding years.

By lobbying the delegates of the various nations that make up ESA, Ockels was able to get the Euromoon 2000 project on the agenda of the ESA Ministerial Council of 1997 with a request for 50 million Euros (the remaining 200 million was to come from private industry). However, much to the dissapointment of the project participants, the ministers present at the council meeting voted not to support the project with any ESA money.

By assembling a sizeable interdisciplinary team working together in one room, the Euromoon 2000 project was the first attempt to do concurrent engineering in ESA and played a major role in the creation of ESA's Concurrent Engineering Facility (CDF), which is still led today by the deputy project manager of Euromoon 2000, Massimo Bandecchi.