The winner (decided by sweepstakes) was to be awarded the chance to fly on an FAA-approved commercial spaceflight. According to the competition rules desribed here, the sub-orbital spaceflight is conditional on a company being able to offer the service before end 2009. Currently only Virgin Galactic seems in the running to get approval before that date.
If no one can make good on the ticket by the end of 2009, the winner would just get $300,000 in cash.
Previously in our Greatest Space Ads series:
- Part I - Heinekin on Mars
- Part II - Pizza Hut on the ISS
- Part III - Pepsi on MIR
- Part IV - Space Food Sticks
- Part V - Space Golf by Element 21
- Part VI - Martians with Hewlett Packard Printers