There were many legal and contractual problems with the deal (see Space.com, 12 June, 2000) but the logo, along with the Zvezda module, was finally launched on July 12, 2000. In the end, Khrunichev space centre got only $150,000 of the fee, the rest going to the consultants - Russian advertising company Planeta Zemlya (Planet Earth) and two US companies, Space Marketing Inc and Globus Space, who developed the public relations campaign (see SpaceDaily, 8 July, 2000).
As part of the same advertising campaign, Pizza Hut also launched a pizza to the ISS, which the Cosmonauts baked in their on-board oven. Pizza Hut announced the safe arrival of the pizza in May 2000 (see Space.com, 22 May, 2000). Presumably the pizza was delivered by the NASA Space Shuttle Flight STS-101, although NASA appears not to have publically acknowledged this fact. Space.com released this informative video about the pizza delivery ad:
Previously in our "Greatest Space Ads" section: