Aug 24, 2008

Greatest Space Ads - Part IV - Space Food Sticks

"To meet the demands of a long spaceflight, Space Food sticks had to be a compact, nutritious, high-energy food"

Recognizing the advertising potential of space exploration very early, Pillsbury released this TV advertisment about their new product, developed in cooperation with US Aerospace Research.

Never mind the 1960s cardboard set and that old fashioned voice over, this ad is a classic. It demonstrates perfectly the opportunties that space exploration efforts offers for brand-linkages.

What type of brand linkages will Google Lunar X PRIZE teams be able to expoit on their way to the Moon? If you think you have some good ideas, join our facebook group discussion and let us know.

Previously in our Greatest Space Ads series:

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